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Scalextric



Scalextric in the 1950s. The brand started life as a range of
clockwork-powered slot car racing sets called Scalex but by the 1960's
electric motors had been fitted to the cars. The name was tweaked to
Scalextric.  Its creator Mr B "Freddie" Francis brought it to Britain in
the late 1950's and it had become really popular  after production
started in 1957.






Over the years, its ownership changed hands a number of times before it
became owned by Hornby Hobbies Ltd.






The cars were crafted out of metal at first and tracks were made from a
rubber
compound but it was soon recognised that there would be benefits from the
lightness of plastic moulded models and these were produced from the
1960's.






Classic autos and racing cars are at the core of Scalextric’s appeal.
Whether you’re a lover of vintage cars or feel the need for speed,
there’s a Scalextric car out there to suit.






The cars have always been made to look as realistic as possible..
Designers go to great lengths to ensure the cars look and feel
authentic. From taking photos to making painstaking measurements,
nothing is overlooked. Attention to detail is amazing. You’ll find the
exterior and interior of each car mirrors its life-sized counterpart.






A Record Breaking Business






The Scalextric brand and products have captured imaginations around the
world. Guinness records for the longest track have been made - and
broken. Most notably by Top Gear’s James May in 2009 who successfully
recreated the famous Brooklands racing circuit using Scalextric sets,
cars and track. It stretched an impressive 2.95 miles.






The Scales






Scalextric racing sets come in two main scales:






1:64 - the micro scale suited to younger children






1:32 - the traditional and most popular scale for older children and
adults






*Cars and track between the two scales aren’t compatible.






The Day Scalextric Went Digital



Any smart toy has to move with the times to survive and Scalextric is no
exception. To ensure their racing sets didn’t fall by the wayside, the
designers embraced digital technology in 2004.






Recent years have seen the makers get creative and produce all sorts of
smart sets. During the last few years, Scalextric have released more TV
and film-related products than ever before.






Never ones to miss a trick, they’ve created sets based on video games
too such as Toy Story and Cars and  My Sims Racing - based on the Wii
and DS video game. James Bond sets have  always been popular. The latest
technology is incorportaed into the App Race Control Set which
revolutionised slot car racing, allowing you to race in multiple modes,
share your results with family and friends on social media and customise
your races with pit stops, fuel management and much more.






Carrera:






Carrera is a slot car brand introduced in the early 1960s by Josef
Neuhierl GmbH & Co. KG based in the Franconian town of Fürth, Germany.
The name Carrera was inspired by the Porsche Carrera models which took
their name from the Carrera Panamericana road race.






Carrera dominated the German markets in the 1960s and 1970s, due to
using an additional third wire, and effective marketing, also at the
nearby Nuremberg International Toy Fair.






In 1970, Carrera offered 1:24, 1:32 and 1:60 scales for slot cars, and
the slot-free "Servo" systems which allowed cars to switch lanes, guided
by the guard rails on the outside. Due to the many systems offered, and
fewer customers (Generation X), Neuhierl had to sell his company in
1985, and took his own life. The new owners sold rather cheap products.






In 1999, the Stadlbauer Group from Salzburg, Austria took over.
Following the restructuring of Carrera, Stadlbauer company relaunched
“Carrera 124” line as a premium product range Carrera Exclusiv. In 2001
“Carrera Go!!!, developed as an action track developed for beginners and
the young, was released to the market. Carrera is all about innovation
and quality which marked the creation of a smaller scale 1:43. The
traditional 1:32 scale, Carrera Evolution, was integrated with new
Digital 132 technology. The function of Digital 132 technology is to
allow a maximum of six vehicles to overtake each other at high speeds on
both analogue and digital racetracks.






For over 40 years in the business, the company has worked closely with
the State Trade Agency in Nürnberg who check that Carrera’s lines of
products meet the required safety standards. The modern Carrera sports a
whole host of authentic top license deals. These include Ferrari,
Porsche, Audi, BMW, Bentley, Nintendo and NASCAR. On January 1, 2005,
the company opened its own subsidiary in the United States, “Carrera of
America Inc”, in addition to its subsidiary companies in France (since
2006) and in Poland and Hungary.






In 2006, Carrera organized its very first Carrera World Championship and
another championship in 2007 until the spring of 2008. September 2007
set the start of the Carrera World Championship at the International
Motor Show in Frankfurt.






Today, Carrera is available in more than forty countries around the
globe.


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